CLEAN : Ryanair launches court action against Google eDreams

CLEAN : Ryanair launches court action against Google eDreams

Assessment

Interactive Video

Business, Social Studies, Other

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video discusses consumer feedback and rising load factors, highlighting how consumers enjoy flying with the company. It addresses issues with hidden fees and Google search transparency, criticizing Google's practices. The video also covers advertising and pricing issues, particularly non-existent fares, and concludes with complaints and booking issues related to eDreams.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of the first section regarding consumer behavior?

The role of technology in consumer decisions

The impact of weather on consumer choices

The defensive nature of consumers and agency reactions

The influence of social media on consumer feedback

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the second section, what is the company's stance on search result positioning?

They prefer to be at the top of paid searches

They are content being below paid searches if transparency is maintained

They focus on increasing their advertising budget

They aim to eliminate all paid search results

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What issue is highlighted in the third section regarding advertisements?

The advertisement of non-existent fares

The use of outdated promotional materials

The lack of advertisements in certain regions

The overuse of digital marketing strategies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company respond to complaints about third-party bookings?

They offer immediate refunds

They ignore the complaints

They direct customers to the third-party site

They provide a discount on future bookings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge mentioned in the third section related to consumer complaints?

Difficulty in tracking consumer feedback

Inability to process refunds quickly

Miscommunication between the company and third-party sites

Lack of customer service representatives