Alibaba Buys Rights to PAC-12 Games to Air in China

Alibaba Buys Rights to PAC-12 Games to Air in China

Assessment

Interactive Video

Business, Physical Ed, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the potential demand for sports networks in China, focusing on the PAC 12 network's strategy to expand its reach by partnering with Alibaba. It highlights the academic and athletic branding benefits for PAC 12 schools and considers whether other college networks in the US might follow suit. The discussion also touches on the popularity of basketball in China and the involvement of major networks like ESPN and Disney in exploring similar opportunities.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the PAC 12 network might be interested in expanding to China?

To increase the number of Chinese students in US schools

To enhance its branding both academically and athletically

To compete with local Chinese sports networks

To reduce its dependency on US viewership

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the PAC 12 network's partnership with Alibaba significant?

It marks the first time a US network has partnered with a Chinese company

It allows the PAC 12 network to bypass US distribution challenges

It focuses solely on football content

It ensures exclusive broadcasting rights in the US

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which sport is particularly popular in China that could benefit the PAC 12 network?

Soccer

Football

Baseball

Basketball

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What might encourage other US college networks to follow PAC 12's lead in China?

The requirement to comply with international broadcasting laws

The potential for increased revenue and exposure

The need to diversify their sports offerings

The desire to reduce costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which major company is associated with the SEC and ACC networks that could facilitate their expansion into China?

CBS

NBC

Fox

Disney