Riding Shotgun With Breitling Jet Team

The video discusses Breitling's jet team, established in 2003, as a tribute to its aviation roots. It highlights Breitling's history in aviation and navigation instruments, and its first American tour offering customers unique flight experiences. These experiences aim to boost customer loyalty and sales. The video also touches on Breitling's marketing strategy to engage millennials through experiential branding, increasing the number of customer flight days to enhance brand loyalty and sales.

What was the primary reason for Breitling establishing its own jet team?

• To pay homage to its aviation roots

• To train new pilots

• To compete with military aerobatic teams

• To promote its new line of watches

What unique opportunity did Breitling offer to some of its best customers during its first American tour?

• A free Breitling watch

• A chance to fly with the jet team

• A private tour of the Breitling factory

• A meet and greet with the CEO

How did Danish Cotac describe his experience with the Breitling Jet Team?

• A lifetime memory

• A forgettable event

• A disappointing experience

• A routine flight

What challenge does Breitling face when branding to millennials?

• Competition from other brands

• Evolving communication methods

• Lack of interest in watches

• High production costs

How many customer flight days did Breitling plan to host this year?

• Two

• Four

• Eight

• Six