Why Airbus May Be Ditching the A380 Jet

Why Airbus May Be Ditching the A380 Jet

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses a significant drop in Airbus stock, attributed to delivery issues with Qatar Airways and a flat earnings forecast for 2016. Additionally, Airbus announced the potential end of the A380 program by 2018, raising concerns about its future. The A380 faces challenges due to its size and limited market appeal, with Emirates being its primary customer. Airbus acknowledges marketing missteps, positioning the A380 as a luxury product rather than a high-density passenger vehicle.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for the significant drop in Airbus stock?

A delay in the delivery of the A350-900 to Qatar Airways

A major accident involving an Airbus aircraft

A sudden increase in production costs

A new competitor entering the market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What announcement at the investor meeting contributed to the further decline in Airbus stock?

A major acquisition of a rival company

A new model launch

Flat earnings forecast for 2016

A new partnership with Boeing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge faced by the A380 according to the transcript?

Its inability to fly long distances

The difficulty in filling its large capacity

Its high fuel consumption

Its lack of modern technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which airline is the only large-scale sponsor of the A380?

Qatar Airways

Lufthansa

Emirates

British Airways

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What marketing mistake did Airbus admit to regarding the A380?

Positioning it as a high-density passenger vehicle

Promoting it as a luxury niche product

Focusing on short-haul flights

Targeting only budget airlines