Electronic Arts CEO: Competitive Gaming Is Here to Stay

The video discusses the growth of esports and its impact on Electronic Arts (EA). It highlights EA's strategy to engage players through competitive gaming, including a $1,000,000 prize for the Madden Challenge. The corporate strategy focuses on returning value to shareholders through buybacks and maintaining financial growth. EA emphasizes cost management and investment in new technologies to ensure future growth.

What is one of the main reasons people play games according to the transcript?

• To relax

• To learn new skills

• To make friends

• For competition

What significant change did EA introduce for the Madden Challenge?

• A celebrity endorsement

• A global tournament

• A $1,000,000 prize

• A new game mode

What percentage of EA's annual return in shares was attributed to buybacks?

• 20%

• 50%

• 30%

• 40%

Why does EA consider buybacks the right strategy currently?

• To reduce company expenses

• To increase market share

• To consistently deliver shareholder return

• To expand into new markets

What is EA's approach to managing costs while pursuing growth?

• Reducing workforce

• Increasing prices

• Cost control

• Cost cutting