The transcript discusses the unexpected attention received by advertisers in a publication due to an online campaign. The campaign, organized by a leading media observer, has sparked intense public reaction, unlike previous issues involving celebrities or politicians. Various advertisers, including Ford and T-Mobile, are reconsidering their positions, with some suspending ads until investigations conclude. The situation highlights the potential financial impact on the publication and the importance of advertisers' responses.

What was the main reason for the public's intense reaction to the newspaper's actions?

• Political controversies

• An online campaign by a media observer

• Footballers' scandals

• Celebrities being hacked

Which company was the first to suspend its advertising due to the allegations?

• Vauxhall

• T-Mobile

• Ford

• Halifax

What is Vauxhall's stance on the allegations against the newspaper?

• They have publicly supported the newspaper

• They have increased their advertising

• They are waiting for the investigation's outcome

• They have suspended their ads

How much can a full-page color ad in the newspaper cost?

• £30,000

• £45,000

• £60,000

• £75,000

What are the 'bean counters' monitoring in relation to the newspaper?

• The cost of printing the newspaper

• The number of ads published

• The influence of the advertising boycott

• The public's opinion on the newspaper