Galloway: This Is the End of Mayers' Reign at Yahoo

Galloway: This Is the End of Mayers' Reign at Yahoo

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the competitive landscape of digital ad revenue, highlighting the dominance of Google and Facebook. It examines Verizon's acquisition of Yahoo and AOL, suggesting potential for growth despite challenges. The discussion also covers Marissa Mayer's tenure at Yahoo, critiquing her leadership and the financial outcomes of her decisions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of digital ad revenue is combined for Yahoo and AOL?

30%

15%

5%

50%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key assets that Yahoo and AOL have?

A large number of email subscribers

A strong presence in the beverage industry

A monopoly in digital advertising

Exclusive rights to social media platforms

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is credited with turning AOL around and making a good deal with Verizon?

Marissa Mayer

Tim Armstrong

Mark Zuckerberg

Larry Page

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential benefit of having a third competitor in the digital ad market?

Monopolization of the market

Increased prices for advertisers

Less choice for consumers

A more balanced ecosystem

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major criticism of Marissa Mayer's tenure at Yahoo?

She significantly increased Yahoo's revenue

She was the most underpaid CEO in tech history

She made a series of unsuccessful acquisitions

She reduced severance payments for employees