Why Cisco Is Buying Software Maker BroadSoft

The transcript discusses Cisco's acquisition strategy, particularly its interest in Broadsoft, a company with overlapping product areas. Chuck Robbins, Cisco's CEO, emphasizes the importance of strategic acquisitions and innovation. Shareholder concerns are raised about stock prices and share issuance. The concept of unified messaging is explored, questioning the potential revenue gains from Cisco's acquisition of Broadsoft, which already has a strong market presence.

What is a key area of focus for Cisco's acquisition strategy?

• Automobile technology

• Software for networks and communications

• Retail expansion

• Hardware development

According to Chuck Robbins, what is Cisco's stance on acquisitions?

• They avoid acquisitions to focus on internal growth.

• They only acquire companies in the hardware sector.

• They are open to acquisitions of any size that align strategically.

• They only focus on small acquisitions.

How many companies has Cisco acquired since Chuck Robbins became CEO?

• 5 to 10

• 10 to 15

• 15 to 20

• 20 to 25

What is a concern for shareholders regarding Cisco's acquisition strategy?

• Lack of innovation

• Increase in the number of shares outstanding

• Reduction in employee benefits

• Decrease in product quality

What is the concept of unified messaging as discussed in the video?

• A marketing strategy for Cisco's new products

• A new hardware product by Cisco

• A platform that integrates various communication methods into one

• A system that requires multiple devices for communication