Weather Watchers Migrate to Mobile as TV Wanes

The transcript discusses the growth in online weather content consumption and the decline in TV viewership, particularly for The Weather Channel. Strategies to reverse this trend include focusing on morning programming and engaging with new technologies like VOD and live programming. The transcript also covers the DIRECTV dispute, programming strategies, audience engagement, and speculation about The Weather Channel's ownership. Finally, it touches on net neutrality and the importance of broadband access.

What has been the trend in weather content consumption from 2011 to 2014?

• It has increased by 25%

• It has remained the same

• It has increased by 50%

• It has decreased by 25%

What strategy has The Weather Channel implemented to improve morning ratings?

• Focusing on evening entertainment

• Reducing the number of commercials

• Increasing reality TV programming

• Providing more news and sports in the morning

What was a key lesson learned from the DIRECTV dispute?

• The importance of reducing subscription fees

• The need to engage with new technology

• The necessity of increasing reality TV shows

• The value of traditional cable packages

How does The Weather Channel balance its programming during the day?

• By focusing solely on live programming

• By broadcasting international news

• By offering a mix of live and entertainment programming

• By airing only weather updates

What is The Weather Channel's stance on net neutrality?

• They believe it is unnecessary

• They have no opinion on the matter

• They support ensuring broadband access for all

• They think it should be abolished