Fashion Designer Vivienne Tam Says China's Shoppers Are Finally Embracing 'Chinese-ness'

The transcript discusses the evolving preferences of Chinese customers who are now embracing new ideas and their cultural identity. It highlights the global influence of fashion moving towards the East, with China finding its own unique style. The speaker finds it fascinating to use cultural inspiration in designing modern fashion collections, aiming to tell a story from inspiration to consumer engagement.

What change has been observed in the preferences of Chinese customers?

• They prefer traditional Chinese designs.

• They are more open to new ideas and concepts.

• They are less interested in fashion.

• They only follow Western fashion trends.

Which of the following countries is NOT mentioned as having a unique style?

• Japanese

• Indian

• French

• American

What is the significance of China finding its own unique style?

• It allows China to dominate the global fashion market.

• It makes Chinese fashion identical to Western fashion.

• It helps in embracing and celebrating cultural identity.

• It discourages innovation in fashion design.

What is one challenge mentioned in using cultural inspiration for modern fashion?

• It is difficult to make it appealing to modern women.

• It is too expensive to produce.

• It often results in outdated designs.

• It is not accepted by international markets.

What is the ultimate goal of a fashion collection according to the speaker?

• To win fashion awards.

• To focus solely on traditional designs.

• To tell a story from inspiration to consumer.

• To replicate Western fashion trends.