China Unicom Profit Declines 81%

China Unicom Profit Declines 81%

Assessment

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Business

University

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The video discusses China Unicom's strategic challenges and responses in the transition from 3G to 4G technology. Initially successful with a strong 3G network, China Unicom hesitated to upgrade to 4G, allowing China Mobile to capture more subscribers. The video explains how 4G technology encourages higher data usage, which can increase revenue once the network is fully developed. Additionally, it covers the financial implications of managing tower assets through a shared company, which currently impacts earnings but is expected to be beneficial in the long run.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was China Unicom's initial advantage over China Mobile?

Better customer service

More international partnerships

Lower prices

A strong 3G network

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did China Unicom hesitate to upgrade to 4G technology?

They were waiting for government approval

They had financial constraints

They lacked the necessary technology

They were initially focused on their 3G network

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does 4G technology benefit telecom companies?

It requires less infrastructure

It encourages higher data usage

It reduces operational costs

It improves customer loyalty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected outcome once the 4G network is fully built?

Decrease in average revenue per user

Decline in subscriber numbers

Increase in heavy data users

Reduction in network maintenance costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial strategy did the telecom companies in China adopt?

Merging with international companies

Investing in renewable energy

Creating a separate tower company

Outsourcing customer service