Corporate America Reacts to Black Lives Matter

The video discusses the growing consumer demand for corporate commitment to the Black community, highlighting the 15% pledge initiated by a designer urging companies to allocate shelf space to Black-owned businesses. Sephora is noted as the first to sign the pledge. The video also covers the defunding the police movement, clarifying that activists seek to redirect funds from police departments to community services like housing and mental health support, rather than completely dismantling the police.

What is the primary goal of the 15% pledge discussed in the video?

• To increase the number of Black employees in companies

• To ensure 15% of company leadership is Black

• To allocate 15% of company profits to Black-owned charities

• To dedicate 15% of shelf space to Black-owned businesses

Which company was the first to sign the 15% pledge?

• Target

• Whole Foods

• Nordstrom

• Sephora

What do consumers expect from companies in response to social movements?

• Frequent social media posts

• Long-term commitment and support

• Discounts on products

• More advertisements

What is the main focus of activists calling for defunding the police?

• Building more police stations

• Abolishing police departments

• Redirecting funds to community services

• Increasing police salaries

Which community services are mentioned as potential beneficiaries of redirected police funds?

• Education and transportation

• Road maintenance and construction

• Housing and mental health support

• Public parks and libraries