Accor's CEO Says China Is Biggest Hotel Story of Century

The video discusses the expansion plans of a hotel chain in the Asia Pacific region, with a focus on China as a major growth market. It highlights challenges such as low room rates in emerging markets and the difficulty in recruiting and retaining talent. The company aims to address these issues by attracting the right talent, providing necessary training, and ensuring a great guest experience.

What is the primary focus of the hotel chain's expansion plans?

• Africa

• South America

• Asia Pacific

• Europe

Why are room rates in China and emerging Asia not expected to improve soon?

• Lack of demand

• High competition

• Market growth suppresses prices

• Government regulations

What is identified as the biggest challenge in emerging markets?

• Capturing travelers

• Government regulations

• Attracting and retaining talent

• Building new hotels

What is the hotel chain's strategy to address the challenge of high employee turnover?

• Develop employee skills and careers

• Mass recruitment

• Increase salaries

• Reduce working hours

How many new employees does the hotel chain plan to recruit in Asia Pacific?

• 30,000

• 10,000

• 5,000

• 20,000