VOICED: It's hair today, gone tomorrow for hard-up Spaniards

The video explores a hair factory in South Madrid, managed by Justino, who has been in the human hair business for over 50 years. Initially sourcing from Asia, the financial crisis has led Spaniards to sell their hair, benefiting Justino as European hair is highly valued. The family business employs 30 people, processing up to 200 kilos of hair daily. The factory supplies salons with high-quality hair, with extensions being particularly popular. Justino aims to compete against synthetic hair by maintaining quality and market presence.

What has caused the shift in hair supply from Asia to Spain?

• Decrease in European hair value

• Better quality of Asian hair

• Financial crisis in Spain

• Increased demand for Asian hair

How is the price of hair determined in Justino's business?

• By the demand in the market

• By the weight and length of the hair

• By the color of the hair

• By the age of the seller

What is a key characteristic of Justino's business operations?

• It imports all its hair

• It is a large corporation

• It is a family-run business

• It only employs men

Why is European hair particularly valued in the market?

• It is cheaper than other types

• It is easier to dye

• It grows faster

• It is considered high quality

What is Justino's main competition in the hair industry?

• Local hair salons

• Synthetic hair industry

• Online hair retailers

• Asian hair suppliers