Why the 'The Onion Is Looking Into a Possible Sale

The transcript discusses the shift from traditional to digital media, focusing on companies like The Onion and Funny or Die. It explores their strategies to attract younger audiences and potential sales or ownership changes. The conversation also touches on the broader digital media landscape and future prospects for comedy sites.

Why are legacy media companies interested in digital media platforms?

• To improve print media sales

• To attract younger audiences and ad revenue

• To reduce production costs

• To focus on traditional TV broadcasting

What is a key difference between The Onion and Funny or Die?

• The Onion is more print-focused

• Funny or Die has a larger Twitter following

• The Onion focuses more on video content

• Funny or Die is a legacy newspaper

What challenge does The Onion face in moving away from print stories?

• Limited online audience

• High video production costs

• Lack of digital expertise

• Strong print media base

Who owns CollegeHumor?

• NBC

• IAC

• Time Warner

• BuzzFeed

Which company recently started a digital media venture with Peter Chernin?

• Disney

• Comcast

• AT&T

• BuzzFeed