How Anastasia Soare Cracked the Social Media Code

Anastasia Soare, CEO of Anastasia Beverly Hills, shares her journey from opening a salon to building a successful beauty brand. She discusses her innovative brow shaping technique and how she leveraged social media to expand her brand. Anastasia highlights her retail presence in major stores and her financial independence, emphasizing consumer support over private equity.

What was Anastasia Soare's initial business venture?

• A makeup brand

• A beauty salon in Beverly Hills

• A skincare product

• A fashion line

How did Anastasia Soare's daughter contribute to the brand's growth?

• By opening new stores

• By designing new products

• By managing the finances

• By helping adopt social media

Which of the following stores is NOT mentioned as carrying Anastasia's products?

• Sephora

• Macy's

• Ulta

• Bloomingdale's

How did Anastasia Soare manage to fund her business?

• By relying on her consumers

• With government grants

• By using private equity

• Through bank loans

What milestone is Anastasia Beverly Hills celebrating?

• 20th anniversary

• 15th anniversary

• 25th anniversary

• 10th anniversary