VOICED : Laulhere the last historic beret factory in France

The Lowler factory in southwest France is the last historic manufacturer of 100% French berets. The production involves precise weaving, shrinking, and felting processes, using specific water and quality checks. Despite financial challenges in 2012, the company was revived and grew, exporting over 30% of its production. Collaborations with fashion houses have enhanced its luxury market position, with berets ranging from €25 to €1400, appealing to both celebrities and traditional customers.

What is the significance of the Lowler factory in the context of French beret manufacturing?

• It is the only factory producing synthetic berets.

• It is the first factory to use automated weaving machines.

• It is the last historic manufacturer of 100% homegrown French berets.

• It is the largest exporter of berets to the United States.

Why is poor river water specifically used in the felting process of berets?

• It is the only water available near the factory.

• It is a traditional practice with no scientific basis.

• It is believed to enhance the color of the berets.

• It helps achieve the desired thickness and feel of the wool.

What was a significant event for the Lowler factory in 2012?

• The factory was destroyed by a fire.

• The factory was bought by the cargo group, saving it from bankruptcy.

• The factory switched to producing synthetic berets.

• The factory moved its operations to Asia.

How has the image of the beret changed due to collaborations with fashion houses?

• It is no longer popular in France.

• It is primarily marketed to children.

• It is considered more chic and part of the luxury industry.

• It is now seen as a casual accessory.

What is the price range for Lowler berets?

• €25 to €1400

• €5 to €500

• €50 to €1000

• €100 to €2000