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Ctrip CEO Sun Calls BRICs Buying Power Significant

Ctrip CEO Sun Calls BRICs Buying Power Significant

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the BRICS summit in Xiamen, China, highlighting Ctrip's role as a major online travel agency. CEO Jensen talks about the travel opportunities in BRICS nations, emphasizing their growing GDP and attractiveness as destinations for Chinese tourists. Ctrip's domestic strategy focuses on expanding into second and third-tier cities in China, leveraging both online and offline channels. The competitive landscape is addressed, with a focus on technology investments in AI, big data, and cloud computing. Ctrip's investment strategy is disciplined, focusing on core travel-related businesses with reasonable valuations.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which country hosted the Olympic Games, attracting more tourists according to the BRICS Summit discussion?

India

Brazil

South Africa

Russia

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of travel bookings in China are made online, as mentioned in the Ctrip strategy?

40%

20%

30%

10%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the strategies Ctrip is using to penetrate second and third-tier cities in China?

Partnering with airlines

Offering free travel insurance

Increasing branding advertisement

Reducing prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Ctrip's investment strategy, what is the first criterion for evaluating potential acquisitions?

Alignment with core business

High profit margins

Low competition

Innovative technology

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the third criterion Ctrip uses to assess potential investments?

Valuation needs to be reasonable

Geographical location

Market share

Customer satisfaction

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