VOICED : Soweto Gold aims to convert black S Africans to craft beer

Soweto Gold, a craft beer named after a South African township, was initially brewed in Indonesia. The brewery, now located in Soweto, aims to attract black South Africans to the craft beer market, which has been predominantly white. With over 120 breweries in South Africa, the craft beer scene is rapidly growing. Soweto Gold, supported by a government grant, is priced higher than mainstream beers and targets a niche market. Future plans include expanding the product line and increasing local employment.

What inspired the name of the craft beer discussed in the video?

• A historical event in Johannesburg

• A popular Indonesian dish

• A famous South African township

• A renowned global beer brand

Why was Soweto chosen as the location for the microbrewery?

• Because of its low real estate prices

• Due to its proximity to the ocean

• To attract black South Africans to the craft beer market

• It was the only available location

How many breweries have emerged across South Africa?

• Over 50

• Over 120

• Over 80

• Over 200

What financial support did the brewery receive to start its operations?

• A government grant

• A bank loan

• A crowdfunding campaign

• A private investment

What is the brewery's pricing strategy for its products?

• Targeting a niche and high-income market

• Offering the lowest prices in the market

• Competing with mainstream beers

• Providing discounts to local residents