Investors Plan Bid for Adidas Reebok Unit: WSJ

Investors Plan Bid for Adidas Reebok Unit: WSJ

Assessment

Interactive Video

Business

University

Hard

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The video discusses Reebok's decline in market share in the US since Adidas acquired it in 2006. Reebok's market share dropped from 8% to under 2%. In an attempt to rebrand, Reebok ventured into CrossFit and extreme sports. The video also highlights uncertainties regarding Adidas' strategy with Reebok and the financial pressures Adidas faces, including a 30% stock drop and challenges in Russia and the Gulf. The potential sale of Reebok at a significant loss is also mentioned.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Reebok's market share in the United States when Adidas acquired it in 2006?

10%

2%

8%

5%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new market did Reebok enter to rebrand itself?

Tennis

Soccer

CrossFit

Basketball

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the uncertainties mentioned about Adidas's strategy with Reebok?

Whether to change their logo

Whether to continue with Reebok or sell it

Whether to invest in new technology

Whether to expand into new markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By how much has Adidas's stock fallen, as mentioned in the transcript?

40%

30%

20%

10%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential sale price of Reebok compared to its purchase price?

A 10% increase

A 50% decrease

A 70% decrease

A 20% decrease