Singapore Airlines Ticket Troubles

Singapore Airlines Ticket Troubles

Assessment

Interactive Video

Business

University

Hard

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A pricing error in a shared system led to business class tickets being sold at a significant discount. The error, discovered after 900 tickets were sold, could cost Singapore Airlines $2-3 million. The airline offers solutions like paying the difference or refunds, but legal challenges may arise due to consumer laws.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the cause of the reduced price for business class tickets?

A special discount for frequent flyers

A government subsidy for international travel

A promotional offer by Singapore Airlines

A mistake in the shared system between airlines and travel agents

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many customers were able to purchase tickets at the reduced price before the error was corrected?

1000

900

500

700

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated financial impact on Singapore Airlines due to the pricing error?

Four to five million dollars

Three to four million dollars

Two to three million dollars

One to two million dollars

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a solution offered by Singapore Airlines to the affected customers?

Pay the difference themselves

Travel in economy class

Receive a full refund

Upgrade to first class for free

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential issue is highlighted regarding consumer rights in this situation?

The obligation of travel agents to honor prices

The responsibility of businesses for pricing errors

The legality of offering discounts

The rights of airlines to cancel flights