Munster Calls Lower iPhone X Projections 'Normal'

Munster Calls Lower iPhone X Projections 'Normal'

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Apple's strategy of overestimating supplier orders to ensure readiness, focusing on the iPhone 10's production and market expectations. It analyzes the sales performance of iPhone models in Q4 2017, highlighting the demand for the iPhone 10. The discussion also covers the average selling price (ASP) of iPhones, predicting a significant increase and its impact on consumer behavior and market demand.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's typical strategy when it comes to production orders for new iPhones?

They only order based on pre-sales.

They always underestimate and then increase orders.

They overestimate initially and then scale back.

They maintain a consistent order size throughout the year.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market's initial reaction to the iPhone 8 compared to the iPhone 10?

The iPhone 10 was less popular than expected.

Both models had similar sales figures.

The iPhone 8 had higher sales than the iPhone 10.

The iPhone 8 sales were disappointing as consumers awaited the iPhone 10.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the supply of the iPhone 10 in the US indicate its demand?

There was an oversupply, indicating low demand.

Supply was tight, indicating high demand.

Supply was average, indicating moderate demand.

There was no correlation between supply and demand.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected trend for the average selling price (ASP) of iPhones?

ASP is expected to increase significantly.

ASP is expected to fluctuate without a clear trend.

ASP is expected to remain the same.

ASP is expected to decrease significantly.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the monthly payment plan affect consumer perception of the iPhone 10's price?

It has no effect on consumer perception.

It makes the phone seem more affordable.

It discourages consumers from purchasing.

It makes the phone seem more expensive.