Should Yahoo Explore a Deal With AOL?

Should Yahoo Explore a Deal With AOL?

Assessment

Interactive Video

Business

University

Hard

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The video discusses predictions for 2015, focusing on the unlikely merger between Yahoo and AOL due to their similar structures and lack of complementary strengths. Yahoo is expected to pursue acquisitions, leveraging funds from the Alibaba IPO, but not in content, which is AOL's strength. The video also covers Apple Pay's slow adoption due to the need for merchant training and technology adaptation, suggesting it won't be a major threat to existing digital payment options in 2015.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the speaker believe a merger between Yahoo and AOL is unlikely?

They do not have complementary strengths and weaknesses.

They have already merged.

They are in different industries.

They have complementary strengths and weaknesses.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one reason the speaker gives for Yahoo's potential acquisition strategy?

Yahoo wants to merge with AOL.

Yahoo has significant funds from the Alibaba IPO.

Yahoo is looking to expand into the food industry.

Yahoo is focusing on content acquisition.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which area is NOT mentioned as a potential focus for Yahoo's acquisitions?

Video

Mobile

Content

Technology

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason given for Apple Pay not being a major threat in 2015?

Lack of merchant interest.

Insufficient time for adoption.

High transaction fees.

Limited device compatibility.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the speaker suggest is necessary for Apple Pay's success?

Immediate widespread adoption.

Training for merchants and users.

Lowering transaction fees.

Exclusive partnerships with banks.