Using Fashion to Pick Your Voting Preference

The transcript discusses the Cambridge Analytica scandal, focusing on how the company used Facebook users' fashion preferences to target political messaging. Christopher Wiley, the whistleblower, revealed that the firm analyzed interactions with fashion brands to infer political leanings. The transcript also covers Facebook's response to the scandal, including criticism and demands for CEO Mark Zuckerberg to testify. Lastly, it touches on the potential for future revelations from Wiley, who has a personal interest in fashion.

What was the primary method used by Cambridge Analytica to target political messaging?

• Analyzing users' fashion preferences

• Tracking users' location data

• Monitoring users' search history

• Surveying users directly

Which fashion brand was associated with a more liberal political leaning?

• Wrangler

• Gucci

• Abercrombie and Fitch

• Levi's

What was a key characteristic of individuals who preferred Wrangler jeans?

• They were more liberal

• They valued stability

• They were more outgoing

• They preferred high fashion

What has been a significant challenge for Facebook following the Cambridge Analytica scandal?

• Decreasing user base

• Increased scrutiny from governments

• Loss of advertising revenue

• Technical issues with the platform

What is Christopher Wiley's connection to fashion?

• He worked as a fashion designer

• He studied a fashion PhD

• He owns a fashion brand

• He writes for a fashion magazine