Startup Takes on Tencent's WeChat

Startup Takes on Tencent's WeChat

Assessment

Interactive Video

Business

University

Hard

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The video discusses a new messaging app launched in August, which quickly gained 55 million users. It compares the app's features and strategy with WeChat, highlighting its voice-to-text option. Despite its rapid growth, the app is not yet a substantial threat to WeChat, which has over a billion users. The video also addresses the app's market position, funding, and potential challenges, including security and content concerns in China.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What milestone did the new messaging app achieve within two weeks of its launch?

It gained 55 million users.

It reached 100 million users.

It surpassed WeChat in total users.

It was banned in China.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the new messaging app's strategy differ from WeChat's?

It offers a wider range of services.

It focuses on a few key features.

It is more expensive to use.

It has a larger user base.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key features of the new messaging app?

Augmented reality filters

Voice-to-text option

In-app games

Video calling

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the new messaging app not considered a substantial threat to WeChat yet?

It is only available in China.

It is more expensive than WeChat.

It has fewer users and less funding.

It lacks basic messaging features.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential issue might the new messaging app face in China?

High subscription fees

Content regulation challenges

Technical glitches

Lack of user interest