Social Media Has Become Saturated With Ads. How Did We Get Here?

The video explores the evolution and impact of digital advertising, starting with the first digital ad by AT&T in 1994. It highlights the increasing prevalence of ads on social media platforms like Facebook, Instagram, and YouTube, and discusses user perceptions and strategies to manage ad exposure. The economic significance of digital ads is underscored, with a focus on their role in generating revenue for social media companies. Despite user complaints about ad saturation, digital advertising continues to grow, driven by its cost-effectiveness and success in reaching consumers.

What percentage of people clicked on the first digital ad by AT&T in 1994?

• 25%

• 60%

• 10%

• 44%

Which social media platform first introduced ads in 2007?

• Twitter

• Facebook

• Instagram

• YouTube

In what year did Instagram and Pinterest introduce ads?

• 2015

• 2013

• 2011

• 2010

What percentage of Facebook's global revenue came from advertising in 2020?

• 100%

• 50%

• 75%

• 97%

What is the expected annual growth rate of the global social media advertising market between 2021 and 2028?

• 8.7%

• 10.1%

• 5.2%

• 12.4%