The Numbers Don't Lie: Digging Into Apple

The video discusses Apple's performance, focusing on the iPhone 7 launch and its impact on revenue and shipments. It highlights the decline in iPhone sales and revenue due to lower average selling prices. The video also covers Apple's diversification into new products like the Apple Watch and services like Apple Pay. Additionally, it addresses Apple's tax issues with the European Commission and its strong financial position, with significant cash reserves overseas.

What was one of the main reasons for the decline in iPhone revenue?

• Increased competition from Android phones

• Supply chain disruptions

• Lower average selling price due to the iPhone SE

• Decreased marketing efforts

What percentage of Apple's revenue is attributed to the iPhone?

• 1/3

• 11%

• 2/3

• 50%

Which new product helped Apple lead the smartwatch market?

• MacBook Air

• Apple Glasses

• Apple Watch

• iPad Pro

What is a significant challenge Apple Pay faces in the market?

• Lack of user interest

• Limited device compatibility

• High transaction fees

• Stiff competition in mobile transactions

How much did the European Commission order Apple to pay in taxes?

• $20 billion

• $14.5 billion

• $10 billion

• $5 billion