Methods of Social Media Marketing

The video discusses social media marketing tools focusing on engagement with potential customers. It emphasizes the importance of creating original content, building online brand communities, and using contests, user-generated content, and giveaways to foster engagement. These strategies help brands stand out and connect with their audience effectively.

What is the primary focus of social media marketing according to the video?

• Posting frequently on all platforms

• Increasing the number of followers

• Engaging with potential customers

• Broadcasting messages to a wide audience

Why is developing original content important in social media marketing?

• It makes the brand stand out

• It ensures compliance with social media policies

• It increases the number of posts

• It helps in reducing marketing costs

How do online brand communities benefit a brand?

• They automate customer interactions

• They increase the brand's advertising budget

• They connect people socially around the brand

• They reduce the need for customer service

What is one effective way to engage customers through contests?

• By reducing the price of products

• By increasing the number of social media posts

• By providing opportunities to win prizes

• By offering discounts on products

Why are giveaways considered an effective tool in social media marketing?

• They increase the brand's social media followers

• They help in gathering customer feedback

• They attract customers by offering free items

• They require minimal effort from the brand