Chobani CEO Says We All Need to Help Small Businesses

The video discusses the importance of supporting small businesses during the pandemic, emphasizing local buying and corporate responsibility. It introduces the concept of anti-CEO leadership, focusing on employee welfare and community involvement. The speaker shares Chobani's successful strategies during the pandemic, highlighting innovation, business continuity, and cultural strength.

What is one way consumers can support small businesses during the pandemic?

• Only shop during sales

• Avoid shopping altogether

• Purchase locally and online from local stores

• Buy from large international brands

What is the role of large corporations in supporting small businesses during challenging times?

• Compete aggressively with them

• Ignore them and focus on their own growth

• Collaborate and procure services from them

• Acquire them to eliminate competition

How did the speaker's view on leadership change during the pandemic?

• He became more focused on profits

• He realized the importance of employee well-being

• He decided to reduce employee benefits

• He shifted focus to expanding globally

What was one of the key achievements of Chobani during the pandemic?

• Reduced community involvement

• Decreased product innovation

• Increased sick leaves

• Breaking past records despite challenges

According to the speaker, what is the most fundamental investment for a business?

• Cutting operational costs

• Investing in employees and their families

• Marketing and advertising

• Expanding office spaces