CBS CEO Moonves: God Knows What Rupert Murdoch Does Next

CBS CEO Moonves: God Knows What Rupert Murdoch Does Next

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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Les Moonves, CEO of CBS, discusses the future of digital media with Trish Regan, focusing on Rupert Murdoch's influence and strategies. The conversation highlights two major media trends: acquisitions and asset spin-offs. Insights from JPMorgan Chase reveal unexpected investment patterns, with companies opting for acquisitions over internal investments due to attractive valuations.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Les Moonves' opinion about Rupert Murdoch's role in the media industry?

He is often underestimated.

He is one of the smartest men in the business.

He is predictable in his actions.

He is not very influential.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two major trends in media discussed in the video?

Increased advertising and content creation

Acquisitions and spinning off assets

Digital transformation and social media influence

Traditional media decline and rise of streaming

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the discussion, what was the initial expectation for company investments at the beginning of the year?

There would be a decline in capital expenditure.

Companies would invest back in their businesses.

Companies would focus on digital marketing.

More companies would invest in acquisitions.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What shift in investment strategy is observed in the media and other sectors?

A decline in mergers and acquisitions

Companies are looking to acquire or spin off undervalued assets

More companies are investing in themselves

Increased focus on digital marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do companies find current deals compelling, according to the discussion?

Valuations are perceived to be low.

There is a high demand for new content.

Digital media is rapidly expanding.

Traditional media is declining.