Uber Said to Weigh Purchase of BMW-Daimler Ride-Hail Venture

Uber Said to Weigh Purchase of BMW-Daimler Ride-Hail Venture

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Uber's interest in acquiring Free Now, a ride-sharing service, amid pandemic challenges. It highlights Uber's struggles in Germany due to a strong taxi lobby and the complexities of the ride-sharing market. The financial implications of the potential sale, including the valuation of Daimler's portion, are also covered.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Uber interested in acquiring 'Free Now'?

To acquire new technology for autonomous vehicles

To diversify into the food delivery business

To enter the Asian market

To increase its market share in Europe and Latin America

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Uber faces in Germany?

Lack of drivers

Strong taxi lobby

High fuel prices

Strict environmental regulations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes the ride-sharing market particularly difficult in Germany?

Poor internet connectivity

Lack of government support

Resistance from the public and existing taxi services

High competition from local startups

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated value of the Daimler portion of the business?

Over 2 billion

Less than a billion

Exactly 1.5 billion

Around 3 billion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might Daimler and BMW consider selling 'Free Now'?

The business is too small and not profitable

They are exiting the European market

They are merging with another company

They want to focus on electric vehicles