Why Qutoutiao Decided to List in New York

Why Qutoutiao Decided to List in New York

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses a young Internet company's rapid growth and its decision to list in Hong Kong due to a suitable investor base. The company operates a technology-driven media model that aggregates content using algorithms to tailor user experiences. It addresses concerns about content quality and fake news by employing both AI and human editors. The decision to go public is driven by branding and credibility rather than immediate financial needs.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the company choose to list in Hong Kong instead of the US?

Because Hong Kong has more internet media companies.

Because the investor base in Hong Kong understands their business better.

Because the US market is saturated with internet companies.

Because they wanted to avoid competition with Tencent.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary innovation in the company's business model?

Producing their own content.

Partnering exclusively with US media companies.

Using algorithms to customize content for users.

Focusing solely on advertising revenue.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company address the issue of fake news and low-quality content?

By partnering with Facebook and Twitter.

By producing all content in-house.

By relying solely on user feedback.

By using AI and a team of editors to filter content.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of human editors in the company's content verification process?

They review and grade content for quality.

They develop the company's algorithms.

They manage advertising partnerships.

They create new content.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the company decide to go public after only two years?

To expand into the US market.

To merge with another tech company.

To enhance their brand image and credibility.

To raise a large amount of money quickly.