Coca-Cola Would Be a Great Partner, Aurora Cannabis CEO Says

The video discusses the evolving cannabis market, focusing on the importance of beverage partnerships, particularly with major companies like Coca Cola. It highlights the potential of CBD and THC-infused products, addressing legal challenges, especially concerning US-Canada border issues. The video also covers Aurora's R&D efforts and how interest from major companies is helping legitimize the cannabis industry globally.

Why is having a beverage partner considered important for cannabis companies?

• It helps in reducing production costs.

• It enhances the company's brand image.

• It provides access to a wider distribution network.

• It ensures compliance with legal regulations.

What is the primary difference between CBD and THC-infused beverages?

• CBD beverages are more expensive.

• THC beverages are legal everywhere.

• CBD beverages are non-psychoactive.

• THC beverages are suitable for all ages.

What concern do U.S. customs officials have regarding Canadian cannabis companies?

• They might employ underage workers.

• They might be involved in federally illegal activities.

• They might violate intellectual property rights.

• They might smuggle illegal substances.

What is Aurora's approach to dealing with U.S. border regulations?

• They focus on IP-related business.

• They avoid all U.S. markets.

• They partner with local U.S. companies.

• They lobby for legal changes.

How does the involvement of major beverage companies impact the cannabis industry?

• It reduces product prices.

• It legitimizes the industry.

• It limits market expansion.

• It decreases competition.