LVMH Shows That China's Luxury Shoppers Aren't Finished Yet

The video discusses the impressive growth of luxury brands, particularly LVMH, driven by the Chinese market, which accounts for a significant portion of sales and growth. Despite potential trade tensions and currency issues, demand remains strong. The fashion division, especially with the integration of Christian Dior, has been a standout performer, with successful product launches like the Saddle Bag contributing to growth.

What is the primary market driving the growth of luxury brands?

• India

• United States

• China

• Europe

What percentage of LVMH's overall revenue is attributed to the fashion division?

• 25%

• 50%

• 36%

• 40%

Which brand was integrated into LVMH's fashion division for the first time this quarter?

• Chanel

• Prada

• Gucci

• Christian Dior

What is the name of the iconic handbag relaunched by Christian Dior?

• Lady Dior

• Speedy Bag

• Saddle Bag

• Birkin Bag

What marketing platform did Christian Dior use to promote the Saddle Bag?

• Facebook

• Twitter

• TikTok

• Instagram