Höhepunkt-Ende-Regel – An was wir uns wirklich erinnern

The video discusses how people evaluate experiences based on their peak and end moments, influenced by emotionally strong events and recency bias. Expectations play a crucial role; if unmet, they can skew perception. An experiment by Kahnemann et al. showed that people preferred a longer unpleasant experience with a slightly better end. The video suggests that meeting expectations and creating a strong ending can enhance the memory of an experience.

What is the primary reason people remember the end of an experience more vividly?

• Due to the peak-end rule

• Due to recency bias

• Because it is the longest part of the experience

• Because it is the most boring part

How do expectations influence the perception of an experience?

• They have no impact on perception

• They only affect the beginning of an experience

• Unmet expectations can lead to a negative perception

• They always enhance the experience

What happens when expectations are low at a restaurant?

• The climax and end are more memorable

• The experience is forgotten quickly

• The experience is always rated poorly

• The beginning is the most important part

In the experiment, why did participants prefer the longer cold water experience?

• They were forced to choose it

• It was shorter in duration

• They remembered it as more pleasant

• It was less painful overall

What is a key takeaway for creating memorable experiences in a restaurant?

• Offer the cheapest menu items

• Ignore customer feedback

• Ensure a strong finish and meet expectations

• Focus only on the beginning