Retailers pushing a "Fall Creep" on autumn products

Retailers pushing a "Fall Creep" on autumn products

Assessment

Interactive Video

Information Technology (IT), Architecture

University

Hard

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Retailers are introducing fall items earlier to increase consumer spending, with some like Home Depot and Costco starting Halloween promotions months in advance. Halloween has become a significant economic event, second only to Christmas and back-to-school shopping. The holiday is now popular among adults, not just children. Pumpkin spice products, led by Starbucks, are a major trend, with other brands like Krispy Kreme joining in. Despite some consumer resistance, the financial benefits drive retailers to continue early fall promotions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are retailers introducing fall items earlier each year?

To compete with online retailers

To clear out old inventory

To reduce storage costs

To increase consumer spending

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which retailer started selling Halloween merchandise as early as April?

Walmart

Target

Home Depot

Amazon

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Halloween's rank in terms of retail spending?

Fourth, behind Black Friday

First, ahead of Christmas

Second, behind Christmas and back-to-school

Third, behind Valentine's Day and Easter

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When did Starbucks introduce the pumpkin spice latte?

2000

2003

2010

2005

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company, besides Starbucks, is mentioned as participating in the pumpkin spice trend?

Krispy Kreme

McDonald's

Dunkin' Donuts

Peet's Coffee