CLEAN : Microsoft opens flagship New York retail store

CLEAN : Microsoft opens flagship New York retail store

Assessment

Interactive Video

Computers, Business, Design

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video discusses coordination challenges during flooding and transitions to Microsoft's strategic decision to open a flagship store on 5th Ave, New York. It highlights the importance of location and patience in real estate decisions. The video also showcases Microsoft's product offerings, including the Surface Book and Surface Pro 4, emphasizing the significance of having a physical store to enhance brand visibility and customer experience.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the main challenges mentioned in the first section?

Marketing the products

Developing new software

Hiring new staff

Finding the right real estate location

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is 5th Avenue considered significant for Microsoft's store?

It has low rental costs

It is close to Microsoft's headquarters

It is a premier shopping destination

It is a quiet location

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What products are highlighted in the second section as part of Microsoft's offerings?

Xbox and Kinect

Azure and Dynamics

Surface Book and Surface Pro 4

Office and Windows only

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does having a physical store change the perception of Microsoft?

It limits the product offerings

It makes Microsoft seem more like a software company

It reduces the number of online sales

It allows people to see Microsoft as a tangible retail presence

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main benefit of people visiting the Microsoft store?

They can experience Microsoft products firsthand

They can only buy software

They can attend software development workshops

They can meet Microsoft executives