Mobile Is Primary Driver of Business: Qunar.com CEO

Mobile Is Primary Driver of Business: Qunar.com CEO

Assessment

Interactive Video

Business

University

Hard

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The video discusses the significant role of mobile technology in driving business growth, with over 50% of revenue coming from mobile users. It highlights the increase in user engagement and transactions, particularly in travel bookings to destinations like Southeast Asia and Japan. The company is exploring M&A opportunities but focuses on organic growth and competitive positioning against rivals. Key strategies include offering competitive prices and leveraging technology to enhance consumer choices.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary factor driving the company's growth according to the first section?

Mergers and acquisitions

Mobile technology

Increased PC usage

International travel

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is highlighted as a popular destination for international travel in the first section?

Africa

Southeast Asia

North America

Europe

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the second section, what is mentioned as a key area of growth for the company?

Increased advertising

New product launches

International partnerships

User base and transaction frequency

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the company's approach to dealing with competitors as discussed in the third section?

Aggressive marketing campaigns

Price wars

Organic growth and technology innovation

Expanding into new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent achievement in the hotel sector is mentioned in the third section?

Becoming the number one platform globally

Achieving the fastest growth rate

Launching a new hotel chain

Partnering with luxury hotels