EBay Sells StubHub to Rival Viagogo for $4.05 Billion

EBay Sells StubHub to Rival Viagogo for $4.05 Billion

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Business

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The transcript discusses Viagogo's acquisition of StubHub for $4 billion, aiming to enter the U.S. market and expand globally. Viagogo, founded by Eric Baker, seeks to leverage StubHub's brand. eBay, under pressure to sell StubHub, aims to focus on its core marketplace and profit growth amidst competition from Amazon and Facebook. The acquisition was competitive, with firms like Vividseats involved, and required Viagogo to secure funding from investors like JP Morgan.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Viagogo's acquisition of StubHub?

To diversify its business

To enter the U.S. market

To eliminate a competitor

To increase ticket prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the acquisition benefit eBay in the short term?

It increases eBay's market share

It reduces eBay's operating expenses

It allows eBay to focus on its core marketplace

It helps eBay compete with Amazon

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a significant challenge for eBay in competing with Amazon?

Lack of a strong logistics network

Amazon's consumer loyalty through Prime

Higher operating costs

Limited product range

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the expected sale price range for StubHub before the final bid?

$5 to $6 billion

$4 to $5 billion

$3 to $4 billion

$2 to $3 billion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which financial institution helped Viagogo secure funding for the acquisition?

Bank of America

JP Morgan

Morgan Stanley

Goldman Sachs