Viacom, Vice and the Changing Landscape of Media
Interactive Video
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Business, Architecture, Performing Arts
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University
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Hard
Wayground Content
FREE Resource
5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges Viacom faces in the digital world?
Excessive focus on digital media
Lack of creative content
Insufficient digital footprint
Overinvestment in new enterprises
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is suggested for Viacom to catch up with new media trends?
Focus on organic growth
Engage in mergers and acquisitions
Expand traditional media channels
Increase stock buybacks
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the nature of Viacom's initial partnership with Vice?
A licensing deal for TV content
A 50-50 partnership for online video content
A 50-50 partnership for a magazine
A full acquisition of Vice
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the key components of Vice's media strategy?
Reducing international operations
Launching a new TV network called Viceland
Focusing solely on digital content
Eliminating advertising from their network
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Vice plan to maintain journalistic integrity in their news operations?
By hiring experienced journalists
By avoiding hard news topics
By reducing the number of news shows
By focusing on entertainment content
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