What’s Behind Adidas’s Profit Growth?

The video discusses the positive profit outlook for a company with a new CEO, despite economic uncertainties like Brexit. It highlights unusual consumer spending trends and brand competition among Nike, Adidas, and Reebok. The video also explores consumer behavior, noting that lower energy costs have not led to increased spending, as consumers focus on debt reduction and savings post-financial crisis.

What is unusual about the current consumer spending trend discussed in the video?

• It is increasing despite economic concerns.

• It is decreasing due to high energy prices.

• It is stable despite a new CEO.

• It is decreasing despite economic stability.

Which brands are mentioned as competitors in the video?

• Nike and Puma

• Adidas and Reebok

• Nike and Under Armour

• Puma and Under Armour

How has Reebok attempted to boost its brand momentum?

• By acquiring smaller brands

• By reducing prices

• By collaborating with Kanye West

• By launching new products

What economic phenomenon is discussed as a puzzle in the video?

• Low unemployment rates

• High inflation rates

• The rapid increase in housing prices

• The lack of increased spending despite lower energy costs

What have consumers been doing with their finances post-financial crisis according to the video?

• Paying down debt and increasing savings

• Spending more on luxury goods

• Increasing their debt

• Investing heavily in stocks