Malcolm Gladwell: Amazon Has Turned on Us Writers

Malcolm Gladwell: Amazon Has Turned on Us Writers

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

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The transcript discusses the author's concerns about Amazon's pricing strategy, which has increased the price of their book and delayed delivery. The author feels betrayed by Amazon, a company they once considered a partner, and questions the logic behind Amazon's approach. The author expresses a desire to discuss the issue with Jeff Bezos, highlighting the self-destructive nature of Amazon's strategy. The transcript also touches on the competitive pricing environment and the impact on authors who contribute significantly to Amazon's success.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the author's initial reaction to the pricing of their book on Amazon?

They are pleased with the pricing strategy.

They are indifferent to the pricing.

They are disappointed and feel betrayed.

They are excited about the potential sales.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the author describe their past relationship with Amazon?

As an occasional partner with Amazon.

As a competitor to Amazon.

As a significant contributor to Amazon's bottom line.

As a minor contributor to Amazon's success.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the author wish to discuss with Jeff Bezos?

The potential for a new book deal.

The self-destructive nature of Amazon's strategy.

The benefits of higher book prices.

The future of digital media.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the author's main concern about Amazon's current strategy?

Amazon is raising book prices and delaying delivery.

Amazon is focusing too much on other media.

Amazon is lowering book prices too much.

Amazon is not promoting their books enough.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does the author find Amazon's strategy puzzling?

Because it aligns with their expectations.

Because it seems to undermine their own assets.

Because it is too focused on digital books.

Because it is too aggressive in marketing.