Shiseido Asia President Charrier on Growth, e-Commerce

The video discusses a company's strategic growth over three years, highlighting a 15% global increase and 12% in Asia. It covers the acquisition of various brands to diversify its portfolio and focus on booming categories like makeup in Asia. Despite challenges like a $600 million write-down, the company is optimistic about reviving certain brands. Manufacturing expansion in Japan is driven by high demand. The digital strategy emphasizes adapting to online shopping trends, with plans to triple e-commerce contributions in three years.

What was the global growth percentage announced by the company?

• 15%

• 18%

• 12%

• 10%

Why did the company acquire brands like Laura Mercier and Dolce Gabbana?

• To enter the European market

• To reduce competition

• To diversify their brand portfolio

• To focus solely on skincare

What financial challenge did the company face with Bear Essentials?

• A right down in excess of $600 million

• A failed product launch

• A loss of $300 million

• A decrease in market share

Why is the company constructing a new manufacturing plant in Japan?

• To close older factories

• To enter the Japanese market

• To increase production capacity

• To reduce labor costs

What percentage of millionaires are shopping online according to the company's data?

• 50%

• 75%

• 67%

• 60%