Target's Bet on 10-Year-Old Fashionistas

Target's Bet on 10-Year-Old Fashionistas

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Target's efforts to regain its market status by focusing on customer needs and launching new initiatives, such as the Cat and Jack children's clothing line. CEO Brian Cornell's strategy involves concentrating on specific categories to modernize Target and improve its market position. Despite industry challenges, Target aims to grow its children's clothing line faster than the industry average, while investors remain optimistic about the company's future.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main strategies Target is using to regain its status?

Focusing on luxury products

Expanding into new international markets

Listening more to their customers

Increasing the number of stores

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the new children's clothing line launched by Target?

Tiny Trends

Little Stars

Cat and Jack

Kids & Co.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate of Target's new children's clothing line compared to the industry average?

Three times the industry average

Equal to the industry average

Half the industry average

Twice the industry average

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Target focusing on younger children in their clothing line?

The teen market is too competitive

Younger children need new clothes more frequently

They want to introduce a new luxury line

The younger market is less profitable

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge facing the apparel industry according to the transcript?

Many teen retailers are going bankrupt

High import taxes

Overproduction of goods

Lack of innovation in design