Amazon Launches New Music-Streaming Plan

Amazon Launches New Music-Streaming Plan

Assessment

Interactive Video

Business, Performing Arts, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Amazon's efforts to expand its music catalog, making it more competitive with services like Spotify. It highlights Amazon's strategy of bundling music streaming with Echo devices, offering a sweet deal for Echo owners. The discussion also covers the potential threat Amazon poses to competitors like Spotify and Pandora, emphasizing Amazon's slow and steady approach to gaining market share.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's strategy to compete with Spotify in the music streaming market?

Offering a free music streaming service

Expanding its music catalog and bundling with Echo

Partnering with Apple Music

Reducing the price of Prime membership

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon plan to attract more users to its Echo device?

By providing unlimited data for Echo users

By introducing a low-cost Echo and bundling it with music streaming

By integrating Echo with gaming consoles

By offering free Echo devices with every purchase

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What additional capabilities does the Echo device offer beyond music streaming?

It can control smart home devices and order food

It can play video games

It can only stream music

It can be used as a mobile phone

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's approach to competing with established music streaming services?

A rapid and aggressive market entry

A slow and steady increase in offerings

A focus on exclusive artist partnerships

A complete rebranding of its music service

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are considered potential competitors to Amazon's music streaming service?

Microsoft and IBM

Google and Facebook

Spotify and Pandora

Netflix and Hulu