Ford's Galhotra Says Lincoln Helps Boost Sales in China

The transcript discusses the significance of the Lincoln brand for Ford Motor Company, highlighting its role in the luxury market in the US and its rapid growth in China. Lincoln is an iconic American brand that has been around for over 100 years, serving as Ford's presence in the luxury automotive market. The brand was launched in China in 2015, and by 2017, sales had increased significantly. The discussion also touches on the potential for Lincoln to sell more units in China than in the US in the future, although no specific timeline is provided.

Why is Lincoln considered important to Ford Motor?

• It is Ford's entry into the electric vehicle market.

• It represents Ford in the luxury market.

• It is a new brand with potential.

• It is a budget-friendly option for consumers.

What is significant about Lincoln's presence in China?

• The brand is highly regarded and growing rapidly.

• Lincoln is not well-known in China.

• It is the first American brand to enter China.

• Lincoln only sells electric cars in China.

When did Lincoln launch in China?

• 2005

• 2010

• 2015

• 2020

What is the expected trend for Lincoln's sales in China compared to the U.S.?

• Sales in China are expected to remain lower than in the U.S.

• Sales in China are expected to match those in the U.S.

• Sales in China are expected to surpass those in the U.S. eventually.

• Sales in China are expected to decline.

How many units did Lincoln sell in China in 2017?

• 100,000 units

• 50,000 units

• 10,000 units

• 30,000 units