VOICED : Ramadan earns prime spot on Gulf fashion calendar

The video discusses how Ramadan has become a fashion season in the Gulf, with local and international brands releasing exclusive collections. There is a high demand for bespoke fashion, particularly abayas, during this time. International brands are increasingly interested in the diverse designs of abayas, leading to special production lines for Arab women. While some criticize the marketing of Muslim culture, the Gulf region remains a key market for fashion brands. Modest fashion is growing globally, influenced by social media and fashion influencers, and may transcend cultural boundaries.

What has Ramadan become in the Gulf region according to the video?

• A season for exclusive fashion collections

• A month of traditional food festivals

• A period of economic downturn

• A time for religious reflection

Who is Aisha Ramadan and what is she known for?

• An international brand ambassador for Gulf culture

• A famous chef known for traditional Gulf cuisine

• A Dubai-based designer specializing in the abaya

• A social media influencer promoting modest fashion

What traditional garment does Aisha Ramadan specialize in?

• Hijab

• Kaftan

• Abaya

• Sari

What criticism do international labels face regarding their marketing strategies?

• Overpricing their products

• Ignoring local fashion trends

• Focusing only on Western markets

• Exploiting Muslim culture

How are social media and fashion influencers impacting Gulf traditions?

• By diminishing their importance

• By keeping them confined to the Gulf region

• By spreading them across borders and catwalks

• By replacing them with Western trends