Tesco Fined Over Trading Standards

Tesco faced a legal battle over misleading strawberry prices, initiated by Daphne Smallmon's complaint. The supermarket sold strawberries at varying prices, breaching guidelines by labeling them as half-price for longer than allowed. This led to a court case where Tesco admitted to four offenses and apologized for the error. The case highlighted issues of consumer trust and the impact of misleading promotions. Ultimately, the court ruled in favor of consumers, marking a victory for trading standards.

What prompted the legal action against Tesco regarding their strawberry pricing?

• An internal audit by Tesco

• A nationwide consumer survey

• A government investigation

• A complaint by Daphne Smallmon

What was the main issue with Tesco's strawberry pricing strategy?

• The lower price lasted longer than the higher price

• The price was too high

• The strawberries were not fresh

• The strawberries were imported

How did the misleading promotions affect consumer trust in supermarkets?

• Consumers started shopping online

• Consumers stopped buying strawberries

• Consumers became more loyal

• Consumers became wary of special offers

What was the financial outcome for Tesco due to the misleading promotion?

• They had to close several stores

• They broke even

• They made £2.32 million in profit

• They lost £2.32 million

What was the final resolution of the legal case against Tesco?

• Tesco won the case

• Tesco was fined and admitted their mistake

• Tesco was found not guilty

• The case was dismissed