Starbucks Sales Fall Short of Estimates

Starbucks Sales Fall Short of Estimates

Assessment

Interactive Video

Business

University

Hard

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The video discusses the economic performance of the US and China, highlighting a slowdown in US growth and a surprising improvement in China. It explores consumer spending trends, focusing on whether growth is driven by existing customers spending more or acquiring new customers. The digital strategy of Starbucks is emphasized as a key factor in engaging consumers. The video also examines the food business, particularly the use of food warmers to improve drive-through efficiency, while considering potential challenges like food quality and waste.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the unexpected economic outcome in China according to the video?

A major economic downturn

A significant decline in sales

An unexpected bright spot

A stable economic performance

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary growth strategy for the company discussed in the video?

Acquiring new customers

Increasing spending by existing customers

Expanding into new markets

Reducing operational costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is highlighted as a leader in digital consumer engagement?

Costa Coffee

Dunkin' Donuts

Starbucks

McDonald's

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of using food warmers in the company's strategy?

To improve food quality

To increase food variety

To reduce food waste

To speed up drive-through wait times

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is associated with using food warmers according to the video?

Increased food variety

Higher customer satisfaction

Degraded food quality and increased waste

Lower operational costs