Hong Kong's Macey & Sons Sees 'Great Deal of Opportunity' in Art Market

Hong Kong's Macey & Sons Sees 'Great Deal of Opportunity' in Art Market

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the current state of the Asian art market, highlighting opportunities despite economic challenges like the Hong Kong protests and trade war. It emphasizes the importance of targeting younger buyers through social media platforms like Facebook and Instagram. The video also explores trends in art purchases, noting a rise in contemporary Chinese art among young buyers. Despite a dip in the contemporary market, the outlook remains positive. Auction prices are currently low, but sellers are motivated by favorable market conditions.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current state of the art market in Hong Kong despite economic challenges?

It is experiencing a crisis.

It is very unstable.

It is a stable place with opportunities.

It is declining rapidly.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platforms are being used to attract younger art buyers?

Pinterest and Tumblr

LinkedIn and Twitter

Snapchat and TikTok

Facebook and Instagram

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What age group is being targeted in the art market's new strategy?

18 to 28 years old

22 to 32 years old

30 to 40 years old

25 to 35 years old

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of art is currently popular among buyers in Asia?

Baroque art

Contemporary Chinese art

Modern European art

Renaissance art

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are auction prices being set in the current market?

Higher than usual

Randomly set

Unchanged

Lower than usual